What to Avoid When Designing Signage
Signage for shops is an important part of any business, as it helps to create a lasting impression on customers and potential customers. The right signage design can help draw attention to your business, provide essential information about services and products, and communicate the desired message to your target audience. However, there are some common mistakes that people make when designing their signage that can have a negative impact on their brand and overall success. In this article, we’ll discuss some of the most common mistakes to avoid when designing signage for your business.
When it comes to designing signage, one of the biggest mistakes people make is overcrowding the large amount of information they want to include. This can make the sign look cluttered and confusing to viewers, making it more difficult for them to understand the message you’re trying to convey. To ensure that your signage is effective, focus on keeping the design clean and simple. Limit yourself to no more than three primary pieces of information, such as a logo, headline, and call to action.
Another common mistake made when designing signage is poor legibility. This means that the text is too small or hard to read due to a lack of contrast between the background and the text color, making it difficult for customers to interpret your message. For effective results, make sure to use high-contrast colors and a font size that is easily readable.
Signage should be placed in areas where potential customers can easily see it. Poorly placed signage can cause people to miss the message altogether, resulting in lost business opportunities. Make sure to place your signage at eye level and in areas with high foot traffic.
Not Following Regulations:
Another mistake to avoid when designing signage is not following any applicable regulations. Depending on the type of business you run, there may be certain size and design requirements you must follow in order to legally display your signage. Make sure to research these regulations before designing and installing your signage so that it complies with local laws.
If you need help with signage for shops, contact A-Ace Sign Co., LLC. We offer excellent signage services in Los Altos, CA. Give us a call at (650) 689-4690 today!